Jake Hu, CEO and founder of Taster’s Coffee in Taiwan, is one of Asia’s most well respected and well-travelled instructors in sensory skills training and roasting techniques and analysis. Jake holds numerous international coffee certifications for education and has been a world certified judge since 2012 and a World Coffee Events Representative since2014. His Ph.D in biochemistry, world-class palate, and deeply inquisitive nature combine to give him a unique perspective in the specialty coffee industry that we love to hear more of. We are honoured to have Jake choose our October ICONS box, and are excited to share his selections with you!
Read more about Jake and his two selections for us by clicking below!
Our featured ICONS
Adam & Rachel Overton
Founders, Gesha Village
Adam & Rachel Overton of Gesha Village are two visionaries who have brought the gesha variety back to its birthplace in Ethiopia.
We are proud to announce that we will donate a portion of all proceeds of this month's subscription sales to help fund Gesha Village's project of building a much-needed high school to serve the five regions surrounding their estate.
WORLD BARISTA CHAMPION 2019
The architect of one of the most progressive, innovative, and engaging barista competition routines in years, Jooyeon is in a league of her own.
We are so fortunate that Jooyeon has chosen to share one of her favourite coffees with us, having found this Sidra variety when travelling to origin.
Japan Barista Champion 2017, 2019
Taka is the embodiment of perseverance, having competed at the national barista championships in Japan since 2004.
We are so proud that Taka has chosen to work with Cupping Room for the last three years, winning his 2017 and 2019 titles with our coffees.
Brew Like a Champ!
Get in-depth insight from barista champions and coffee icons on how they select, dial in, and brew their coffees.
No hassle, just the best coffees curated for you, delivered to your door each month.
When our Icons visit us for in-store seminars and sharings, we'll reserve your seat so you're guaranteed access to these exclusive and limited events:
January 2020 - Takayuki Ishitani
February 2020 - Jooyeon Jeon
Your Icon's Coffee, Our Signature Roast
We'll work with each month's Icon to develop the best profile to showcase the unique characteristics of each selection: terroir, variety, and processing conditions.
Paying attention to these traits in green coffee, we roast each coffee uniquely, aiming to highlight each coffee's finest qualities.
The ICONS subscription box is every coffee geek's dream come true. I am now able to try some of the "top of the world" coffees and I couldn't be more excited!
I admit, I have a weakness for rare, exclusive, or innovative coffees -- and I think ICONS is the perfect way for me to get my hands on these usually inaccessible coffees that the barista champions and producers are preparing for top-level coffee competitions. Can't wait to see what's coming next!
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