ICONS BY CUPPING ROOM

A premium specialty coffee subscription service showcasing exclusive coffees curated by progressive producers, industry leaders, and champion baristas -- roasted by Cupping Room, and delivered to your door monthly.

With each shipment, you will receive two coffees chosen especially for us by the industry Icon of the month. You can expect anything from rare varieties to experimental micro-lots, examples of progressive processing, or pure reflections of terroir; coffees that embody the vision and philosophy of our featured Icon.

Shipping Next...

Mike Strumpf

Mike Strumpf the Director of Coffee for Swiss Water Decaffeinated Coffee, is a certified Head Judge for the World Barista Championships, and is quite possibly the nicest guy you'll ever have the pleasure of meeting.

Besides having an impressive list of coffee credentials, (Q Grader, SCA Canadian Chapter Education Coordinator, authorised SCA AST in Green Coffee and Sensory Skills), Mike devotes a large portion of his time volunteering as a World Coffee Events Representative, and is licensed to travel to competition bodies around the world to run WCE competitions around the world. The World Barista Championship is the pre-eminent coffee competition in the world, but it would not be possible to hold this event without first holding the 50+ national competitions around the world each year, where national champions are first chosen.

For this month's ICONS selection, we turned to Mike and asked him how he chooses coffee for Swiss Water and their decaffeinated coffee program.

"I put the most emphasis on balance and sweetness. I don't have preconceived notions of what a certain coffee should taste like, but I do want the coffee to be a great example of whatever it is."

Our featured ICONS

DECEMBER 2019:
Adam & Rachel Overton
Founders, Gesha Village

Adam & Rachel Overton of Gesha Village are two visionaries who have brought the gesha variety back to its birthplace in Ethiopia.

We are proud to announce that we will donate a portion of all proceeds of this month's subscription sales to help fund Gesha Village's project of building a much-needed high school to serve the five regions surrounding their estate.

JANUARY 2020:
JOOYEON JEON
WORLD BARISTA CHAMPION 2019

The architect of one of the most progressive, innovative, and engaging barista competition routines in years, Jooyeon is in a league of her own.

We are so fortunate that Jooyeon has chosen to share one of her favourite coffees with us, having found this Sidra variety when travelling to origin.

FEBRUARY 2020:
Takayuki Ishitani
Japan Barista Champion 2017, 2019

Taka is the embodiment of perseverance, having competed at the national barista championships in Japan since 2004.

We are so proud that Taka has chosen to work with Cupping Room for the last three years, winning his 2017 and 2019 titles with our coffees.

Subscription Benefits

Brew Like a Champ!

Get in-depth insight from barista champions and coffee icons on how they select, dial in, and brew their coffees.

Free shipping

No hassle, just the best coffees curated for you, delivered to your door each month.

VIP Events

When our Icons visit us for in-store seminars and sharings, we'll reserve your seat so you're guaranteed access to these exclusive and limited events:

January 2020 - Takayuki Ishitani
February 2020 - Jooyeon Jeon

Your Icon's Coffee, Our Signature Roast

We'll work with each month's Icon to develop the best profile to showcase the unique characteristics of each selection: terroir, variety, and processing conditions.

Paying attention to these traits in green coffee, we roast each coffee uniquely, aiming to highlight each coffee's finest qualities.

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SHOP OUR CURRENT SEASONAL COFFEE OFFERINGS

ICONS by Cupping Room
MONTHLY SUBSCRIPTION

$280 HKD

SPARKLING "FLASH-BREWED"<br>COLOMBIA "TRES DRAGONES"

SPARKLING "FLASH-BREWED"
COLOMBIA "TRES DRAGONES"

From $160 HKD

EL OASIS (COLOMBIA)
DRIP BAG BOX

$180 HKD
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OUR SUBSCRIBERS

@beanadonna

The ICONS subscription box is every coffee geek's dream come true. I am now able to try some of the "top of the world" coffees and I couldn't be more excited!

@alcheng88

I admit, I have a weakness for rare, exclusive, or innovative coffees -- and I think ICONS is the perfect way for me to get my hands on these usually inaccessible coffees that the barista champions and producers are preparing for top-level coffee competitions. Can't wait to see what's coming next!

@rkesumawidjaja

Just like its name, ICONS only provides the best of the best for coffee drinkers. Those who love quality will find ICONS is taking coffee to the next level. Totally loving my first subscription box, and can't wait to get the next one.

ICONS PREVIOUSLY FEATURED

From producers to green buyers to baristas and champions -- we have featured
these amazing individuals and their coffees in our previous months' subscriptions.

Green Buyer & Barista

Jooyeon Jeon

Country: South Korea
Years in the industry: 13 years
Achievements: 2019 World Barista Champion, 2017 & 2018 South Korea Barista Champion

Read more about Jooyeon's selection for us by hitting the button below!

FREELANCE BARISTA & TRAINER

TAKAYUKI ISHITANI

Country: Japan
Years in the industry: 14 years
Achievements: 2017 & 2019 Japan Barista Champion

Read more about Taka's selection for us by hitting the button below!

PRODUCERS & INNOVATORS

ADAM & RACHEL OVERTON

Country: Ethiopia
Years in the industry: 8 years

Read more about Adam & Rachel's selection for us by hitting the button below!

AMBASSADOR

STEFANOS DOMATIOTIS

Country: Greece
Years in the industry: 18 years
Achievements: 2014 World Brewers Cup Champion, multiple Greek National Barista Champion

Read more about Stefanos' selection for us by hitting the button below!